Managing Profitable Customer Relationships-case In Point :harley Davidson

Running Head : Managing Profitable Customer RelationshipsNameUniversityCourseTutorDateHardly Davidson has massive engines for motorbikes and has been do it to bring on a friendly family with its customers . The go with sponsors diverse motorbike events during which they be able to display modern bikes and their accessories . The home run name has a great temperament and has brought together clamor outrs and get hold of welfargon benefits for its members The go with has enhanced their rapport by means of official communion with the internet . The riders rush formed an foreign network attachment as well(p) as local anesthetic dealership to enhance their serveThe company motivates its customers or riders by bragging(a) them pinstops which identify them with the company and so doing make water pride of social sta tus . Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one s bikeHarley company has been accepted in distinct countries and its members can rent and ride in countries much(prenominal) as kindleada , Australia and the United States . The company has create a costly reputation and has a great get with its numerous customer needs1 . What are the key elements of Harley-Davidson s efforts to course relationship with its customersThe key elements in Harley-Davidson are the involvement of customers in non being just customers but in like manner being dealers . in that respect is customer participation in events sponsored by the company . social status creates a backbone of belonging and enhances the attachment to the company piece reasoned communication through the internet connects the company to its customers . movement of welfare schemes such as sponsorship to events and insurance operate motivates the customers2 . Can you! think of some other companies that create such strong relationships with their customers ?

How do they do thatNASCAR which is the content Association for Stock Car rail commission cable car Racing has created a lasting customer relationship through a careful blend of live racing events , prevail web sites with information and entertainment ensures ample security and organizes parties , set back outs and camps with family members . This creates a friendly environment that enriches the company-to-customer relationshipThe Unilever company has created a good relationship through high standards of corporate behavi or towards the employees , customers and the bon short ton . It is involved in community development activities and this extension of their services to the society attracts more customers . The company has also offered voluntary counsellor and testing programs in support of the community . It has also plenty goals to evaluates the HIV /AIDS roadmap with strategic approaches to reaching out to its customers . A follow up plan for comprehensive care and oratory is organized so that customers are convinced that the company s designate area is to render them the service and the good gesture goes on way in maintaining a good relationshipOffering of medicines at subsidize evaluate has led to the growth of the company and the humanitarian activities have all-embracing to the provision of health insurance covers3 . How else can Harley-Davidson build or deepen its relationships with its...If you want to get a broad(a) essay, drift it on our website: OrderCustomPaper.com

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