Impact of advertising and branding on consumer buying behavior for Dissertation

Impact of advertising and branding on consumer buying behavior for automobiles industries in india - Dissertation ExampleConclusion 55 5.1 Introductions 55 5.2 Summary of the view with emphasison key findings 56 5.3 Implication of findings 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study Brand is a unique characteristic of a product which no other product of a different organization rearnot copy or produce. It bottom of the inning be a symbol, name, term, design, colour or other features. Brand is an extra value which customer restore to pay while purchasing a famous companys product. Advertising is a stop of marketing communication. Advertising is used to manipulate, encourage and persuade viewers which can be a specialized group also, towards or so action. Mostly the desired action is drive consumer doings towards some commercial products or services, sometimes ideological or political ad vertisement also done. Industries often use advertisement to growing the consumption rate of their products and services by consumer. This became very easy by branding. For example when customer thinks just about a smart phone the first company name come to their mind is Apple. That is because of branding. Advertising can be mostly two types they ar ATL and BTL. ATL (Above the line) is mainly the hoarding, banner types of OOH (out of home) advertising including the audio, visual advertisement in television or radio. Advertisement in print media is also another type of ATL. BTL (Below the line) advertisement are those when a company directly involving its exchanges force or chain members into advertisements of the product may be along with sales manage giving more incentives to the sales representatives increasing commission according to the sale by salesman (Doraszelski and Markovich, 2007). . Consumer behaviour is the reflection of consumer attitude or defendion towards some products or advertisements or the organizations. Consumer behaviour can be different according to some factors bid geographic, psychographic, demographic etc. Geographic consumer behaviours depart according to the geographic location of the consumer. Like people who lives on mountains or high hills their food habits or clothings is different from the people who lives near sea or ocean in some extend. flock who live in cold climates their living standard and people who live in tropical zones their living standards are totally different. Demographic consumer behaviour varies according to the some criterias like age, sex, education, income, matrimonial status, no. of children etc. to a certain product different age group people react differently. Kids are attracted to colourful and sweet products, teenagers and young people are attracted to cool and fashion trend products and develop people attracted to products which give them long term services and also bring extra value like br and. According to the sexual differences choice of the product varies. Girls like the colour pink but most boys like blue. According to different educational background interest of the people varies. Like people who are from expert background they are generally tech-savvy. So when a new technology comes to the market they get attracted to it. People who comes from arts and literature background they a