The Distribution Channels Of Movies Media Essay

The Distri totally whenion Channels Of Movies Media EssayThe dispersal of a motion-picture show is the movement through which a characterisationis made in stock(predicate) to watch for anaudienceby a moving-picture show allocator. The current frolic market is plagued by the abundance of product, platform and technology. In cheer to summation a footing in the bran-new world of cinema, it is necessary to produce an understanding of each of these elements. World trends indicate that younger generations are overpowe rout digital gist at an remark fit rate. New technology is changing the way people consume media. With on pack technologies offering an unprecedented level of consumer control over content and viewing platform, conventional media advertise and marketing campaigns squeeze bring out no longer reach the masses. Movies confound to be distri moreovered through a scattershot approach to reach the consumers through distinct median(a).The motive behind doing thi s labor movement was to understand the end to end statistical dispersal system of movies. There are a lot of channel partners as considerably as stakeholders involved in the distribution of movies from the producers to the end viewers. We have discussed the different distribution methods which include On Demand, Internet Distribution, Home sport and Theatres.Secondary Research has been done on how there has been a uprise in overseas distribution as well as lucre distribution of movies. We have discussed the pros and cons of different kinds of distribution methods and also how physical distribution is losing out to the others due to certain factors. Piracy in movies has been a major(ip) deterrent in recent years and a lot of enlistment steps have been taken by the theatre owners as well as the government to pr counterbalancet them as it cuts big money the overall gross that a movie generates.With the advent of digital distribution, a lot of new channels have come across such as menage video, internet and mobile thereby opening new stems of revenue for the need industry. We have discussed how these new channels muckle be leveraged upon by the movies industry. creationThedistribution of amovie is the butt through which amovieis made available to watch for anaudienceby a contain distributor. Although distribution is one of the end points in the value chain of the film business, it is of utmost importance because goofing up at this stage means that the film, except well made, will be a flop at the case Office.A number of different distribution methods have come up which include the followingOn Demand Here in the consumer is able to access the particular media they are interested in and purchase it or rent it at the time and ruse of their own choice. On demand platforms include Television and Set up Boxes.Internet Distribution of take bourgeons The main types of distribution are downloading, downloading rental and streaming. In Downloading and Dow nloading Rentals, consumers stern farm animal the movie in their hard drive permanently or temporarily respectively. Streaming involves viewing of the movie as long as the device is switched on.Home Entertainment DVDs and Blu ray disk are major source of revenues for film producers to recoup production, publicity and advertising price for their feature films. Consumers can enjoy the experience of watching the movie in their denture theatres.Theatres This is the traditional method of making the movie available for the masses. Typically a distributor buys the right for a particular territory and recovers his cost through the exposition of the movie in theatres. A new development is happening in this space with the invention of digital copies of the movies replacing the traditional reels. It admits in a lot of flexibility and convenience for transporting and reproducing movies and also maintaining the same movie note throughout various territories. In addition, it even brings ab out considerable financial and time savings.LITERATURE REVIEWtitleOBJECTIVESGaining distribution is believed to be a problem for marketers of products sold in retail stores. But this issue impacts legion(predicate) businesses including companies selling goods in the business-to-business market and those selling services. Marketers also face problems when pursuit distribution channels for their products. Yes, the products here are movies, which in some shipway are really classified as services (i.e., entertainment) when shown in movie theatres and then become goods when made available for purchase (e.g., DVDs, digital download), but the problems experienced here are common to many types of marketers.Our main documental in the project is To understand the various stake holders in the process of distributing movies To understand the various channels in the end to end process of distribution To understand the role of digital medium in movie distributionRESEARCH METHODOLOGYResearch methodology requires gathering applicable data from the various documents, websites, film journals from whichever sources possible and compiling them in order to analyse the material and arrive at a more(prenominal) ended understanding of movie distribution and answer following IsssuesHow Digital medium changing movie distribution.How TV is impacting movie distributionHow online streaming eg. Youtube and so forth are changing face of movie distributionHow above points can be leveraged by movie distributors to improve their distributionhttp//static.ddmcdn.com/gif/movie-distribution-flow.gifSECONDARY info COLLECTIONIndia has about 15,000 theatres enjoying a weekly admission of about speed of light million people or 5000+ million per year. Distributors are the last relate in the movie chain which takes films to the people. With post production accounting for 20% of the film budget and taking 20% of the total time, any savings in this would go directly to the bottom line. Digitaliz ation has the emf to bring in the desired savings and drive up profits substantially. actual Movie Distribution ModelPiracy in Movie sedulousnessA new report Economic Contribution of Indian Film and Television Industry by PricewaterhouseCooperssaid the film industry was in fact significantly impacted by online piracy. In 2008, piracy cost the Indian film industry $959 million and about 571,000 jobs. KPMG has also situated the film piracy rate at 60%.Report 1Analyses the digital distribution of films moviesDigitization is helping film makers reach out to a wider audience distribution of content across many platforms handle home video, internet and mobile apart from conventional agency platforms lead-in to higher revenue generationDigitization across the distribution value chain has enabled content repurposing across platforms, making distribution of niche content feasibleDistribution of revenues across the value chain has become more transparentAvailability of digital prints h as significantly reduced the release window for each delivery platform Helped in reduction of the time taken to reach tier 2 and tier 3 cities through theatrical releaseReport 2Report talks about coaction with International Studios. For e.g. In 2011, Viacom18 entered into a deal with global movie connection Paramount Pictures to market and distribute Paramounts movies in India, Bangladesh and Sri LankaInternational Collaboration helps local anesthetic film production by expanding their international reach and incorporates enhanced project planning and cost controlsFor e.g. My Name is Khan was distributed by Fox Searchlight Pictures in unexplored markets like USA, with innovations such as taking the lead actors to ring the opening bell of NASDAQ stock exchangeANALYSIS AND RESULTSDigital distribution is enabling distribution across various platforms such as home video, internet and mobile along with the traditional theatrical platform. It helps up in opening new revenue models for the film industry. In addition to the economic benefits brought about by the digitization of films, there are logistics issues which are organism simplified with the advent of this technology.CONCLUSIONThrough this project study, not only the various channels for distribution of movies in India have been studied but the impact of technology on the distribution methods adopted has also been gauged. It can be very well inferred that the cost of distribution has gone down and the penetration of the product (movies) has increased the distribution has become economical and genial without any damage to the quality. With the advent of technology, movies are now available even on the TV through channels like Video on Demand. However, piracy still looms large and the current distribution channel is besides not robust enough to curb the evil practice completely. future(a) scope of the project can include a quantitative digest of the costs revenues that existed in the distribution channel before digitization and comparison the same with the costs revenues after digitization came into existence. Also, the channel of film festivals, where the potential blockbusters are released, has remained unexplored in this study.