Marketing environment for banks

trade is one of the most important functions in any organization. The sales generated and sustained have been acknowledged as a channelize function of the marketing exercise. According to Philip Kotler, marketing is typically seen as the task of creating, promoting and delivering goods and services to the consumers and argumentationes.

According to American selling Association merchandise can be defined as the process of plan and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that punish individual and organizational objectives

The Marketing Concept is a doctrine or a frame of mind. According to the marketing concept, guest orientation, social responsibility, total company effort and profit argon the four pillars of a successful business. The marketing concept is not a once in a lifetime formulation for a firm. It demand to be revitalized.

According to Peter Drucker, marketing is not only oft broader than selling, it is not a specialized activity at all. It encompasses the plenteous business. It is the whole business seen from the point of view of final closure that is from the customers point of view. Concern and responsibility for marketing must thence permeate all areas of the enterprise.

The understanding of marketing is considerably support once it is appreciated that the term implies both a business philosophy and frame of mind and a specialized usable area of management. The former implication is often referred to as the Marketing concept. Numerous definitions exist which attempt succinctly to absorb the scope and meaning of marketing at financial institutions. Marketing has been as described a business activity order at satisfying needs and wants through exchange processes. In reality marketing as a management process is in essence a simple concept, which holds that the orientation of a bank should be towards the customers...

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