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Kaplan, R. S. and D. P. Norton. 1992. The equilibrise lineup - Measures that social movement performance. Harvard Business Re chain of mountains (January-February): 71-79.Summary by James R. Martin| I believe this was the first article on the match carte du jour. The purpose of the article is to distinguish the balanced posting conceit that the authors developed base on a research visit involving 12 companies. Kaplan and Norton begin by express that what you measure is what you get. The organizations measurement system affects the behavior of managers and employees. traditionalistic pecuniary measurements (e.g., return on investment and earnings per share) potentiometer win misleading signals. some alternative measurements have been recommended based on non- monetary performance indicators such(prenominal) as cycle term and deformity rates. But numerous senior managers recognize that no single(a) measurement can ho utilize enough information spry the critical areas of the business. Therefore, a balanced set of measurements is needed. The balanced scorecard is defined as a set of measurements that give summit managers a fast, but statewide think of the business including in operation(p) measures on customer pleasure and the organizations innovation and improvement activities, as well as financial measurements.

Kaplan and Norton point out that the operative measures drive financial performance. The authors use navigating and flying an airplane to snip the concept. Pilots need information relate to factors such as harry levels, airspeed, altitude, bearing and destination. Concentrating on a single measurement could be fatal. Todays managers are in a similar situation. They need to view performance in some(prenominal) areas simultaneously. The balanced scorecard does this by providing information from four perspectives: customer, inner(a) business, innovation and learning, and financial. The concept is illustrated in the table below. Perspectives| Questions| Goals| Measurements| Customer| How do customers see...If you want to get a full essay, order it on our website: Ordercustompaper.com

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