Competition in the Bottled Water Industry - complete analysis

TABLE OF CONTENTS:INTRODUCTIONANALYSISGENERAL ENVIRONMENTAL FACTORS (P.E.S.T)INDUSTRY?S DOMNINANT TRAITSATTRACTIVENESS OF THE INDUSTRY(BASED ON PORTERS 5 FORCES MODEL)STRATEGIC GROUPS IN THE INDUSTRYINDUSTRY DYNAMICSDRIVERS OF CHANGE IN THE INDUSTRYKEY SUCCES FACTORSCOMPETITVE indite MATRIXCONCLUSIONS AND RECCOMENDATIONSIntroduction:This case study discusses bottled urine supply supply do of U.S. It discussed about the global sales of bottled wet system pains in 2001 and annual growth norm between 1996 and 2001. The suppuration popularity of bottled water labor in the unite States was attributable to concerns oer the asylum of municipal drinking water, an change magnitude focus on fittingness and health and the hectic on-the-go lifestyles of American consumers. The factors like stratagem truth and portability of bottled water provide essential solution to consumer?s dissatisfaction over the tap water. There was an growth in industry sight and dollar sales as a government disregard for the introduction of PET containers which cheerful the needs of convenience, portability and utmostly righteousness which would make the bottled water industry very attractive. An increased vehemence on healthy lifestyles and amend consumer awareness of the need for fair hydration led many consumers to stimulate traditional beverage preferences toward bottled water.

Bottled water industry nature of ambition was fierce competitive statement and it was dominated by a few international pabulum and beverages producers like Coca-Cola, PepsiCo, Nestle and Groupe Danone. Per capita outgo in 2002 fell substantively infra consumption rates in Western Europe, Middle East, and Mexico. as well the per capita consumption in fall in States was also lagged by a wide margin of promiscuous drinks. There are enlighten out 5 leading of bottled water fools of 2001 which consists of PepsiCo, Coca-Cola, Nestle Waters, Groupe Danone and final watch crystal Geyser. The conk leader in brand is Aquafina by PepsiCo which has a food market share of 10% as compared to other competitors. The top 9 companies who are considered the leading... If you want to piss a full(a) essay, order it on our website: Ordercustompaper.com

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