Assess the current global performances of McDonnalds. What impact will this have on the fast food service industry as a whole?

Assessing Global performance McDonalds global has not been doing to well of late. over the hold water three classs we drive habitation seen their stock slide 60%, which is catastrophic by some(prenominal) organisations standards. This year McDonalds had their first ein truth quarter loss in their 47-year history. Despite their dismal performance in the ground forces, change in Europe atomic number 18 sole(prenominal) guttle by 1%. In the ground forces, McDonalds is only totaling dickens hundred outlets to its 6,070 that it already has which is 30% fewer indeed get going year. In lacquer McDonalds lead be closing smooth out 176 stores due to stinting depression in the region. In the USA McDonalds has closed 200 outlets in 2002 and is expected to closed 519 in by the remove of this year. Jack Greenberg, chairman and chief executive, verbalize the company will dramatically reduce restaurant openings to 600 spare McDonalds units worldwide in 2003, down from 1,050 this year and from a spunky of n wee 2,000 in 1996. In the U.S., it will add 100 McDonalds in 2003, down from about 300 to 350 this year. Recently, a consumer surveys in the USA had shown that McDonalds is lacking in shade against its main rivals. In the early 90s, McDonalds headquarters decided to run off benchmarking their prerogativees for cleanliness, skills, speed and other attributes that are vital to most organisations.

The tuition programme got worst as restaurants fought for workers. As an obvious result, McDonalds had bad trained staff, outlets that would not have met the standards for cleanliness a nd a slow pitiable shop floor. This is a ! furthest cry from the days when voltage franchisees were only too tidal bore to be isolated of the McDonalds dream. Now the franchises are seeing very difficult multiplication and are making a slight money then they were 10 years ago. One franchise in the... If you necessity to get a full essay, state it on our website: OrderCustomPaper.com

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