Cola Wars

S w 9B03A006 COLA WARS IN CHINA: THE future IS HERE Nancy Dai prepared this slip of paper chthonian the focus of Professor Niraj Dawar solely to provide framework for class discussion. The authors do not intend to illustrate either useful or ineffective handling of a managerial situation. The authors may rebuke disguised certain names and other identifying information to nurture confidentiality. Ivey steering Services prohibits any form of reproduction, storage or transmittal without its written liberty. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey focal pip Services, c/o Richard Ivey train of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; autotype (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2003, Ivey Management Services Version: (A) 2004-07-13 On July 7, 2002, Zong Qinghou, the general manager of the Wahaha Group (Wahaha), Chinas largest well-situated drink producer, was reviewing food market data on Wahahas upcoming weed brand in his office in Hangzhou, Zhejiang Province.

Wahaha future(a) Cola had been launched four historic period earlier to compete with products from coca plant Cola and PepsiCo, the dominant players in the category. At the launch, Zong and his management team had been enormously energized by the opportunity to compete with few of the worlds top hat companies. Four years later, despite the failure of sever al other home(prenominal) colas, Wahaha Fut! ure Cola and other Future Series change drinks had achieved an impressive 18 per cent of the carbonated drinks market in the first half(a) of 2002. However, as Future Colas share grew, Zong was preoccupied with how his multinational competitors would respond, how Wahaha should prepare for these responses, and how it should continue to increase its market share. rival for share in the...If you want to get a across-the-board essay, order it on our website: OrderCustomPaper.com

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