Reliance Fresh Essay

reliance sell a convenient store format, is g overned by the Mukesh ambani and is the most important division of Reliance Industries sell Business. It also comprises more than 2000 reliance stores(October 2014) all over the country. The outlet sells foods, groceries, apparel s and footwear. A distinctive Reliance extraneous outlet is around 3000 to 4000 sq. feet and accommodates catchment area of one to three Kilometers. Reliance retail is spread over 155 cities.History of Reliance RetailThe Reliance Retail had to face different difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news centre on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimize its exposure in vegetable and fruit business, as a progeny established Reliance fresh positioning a pure extremely market play focusing on various categories like IT, consumer durables, home, FMCG and food . The retail company of Reliance may not supply the vegetables and fruits in a few states, the Reliance Fresh decided to not to race with local anaesthetic wholesalers partly because of the incapability to maintain a healthy supply chain. The initial ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively pathetic price.Subsidiaries and Divisions1.Reliance Fresh Retail outlets of fruits, vegetables &groceries.2.Reliance Digital Consumer electronics retail stores.3.Reliance jewels Jewellery4.Reliance Timeout Stores of books, music, movies5.Reliance Market sell cash n carryObjectives-To provide high quality products for the clients.To down spoilage through its supply chain & logistic networks.To enrichcustomers shopping experience through customized offer & value for funds merchandise.To foster relationship with partners.To increase agribusiness in india and timely payments to farm ers. To tighten up gap between customer and manufacturer.